Building Your Professional Profile on LinkedIn

Image credit: wikimedia
Duration 90 Mins
Webinar ID IQW22D0423
Level Basic & Intermediate & Advanced

    • Guidelines to establish and manage an effective LinkedIn profile
    • Leveraging LinkedIn to build your professional brand as a well-connected expert in your field
    • Keys to boosting your organization’s employer brand/positioning your firm as an employer of choice via LinkedIn
    • Simple (and free!) options for expanding your company’s LinkedIn footprint/presence 
    • Strategies for leveraging LinkedIn to build employee connections, recognition and engagement
    • Utilizing LinkedIn Groups to facilitate employee and key stakeholder communication
    • Finding the right balance – engaging with LinkedIn enough without letting it take too much time and zap your productivity 

Overview of the webinar

Attend this informative webinar and learn practical strategies for building your professional provile on LinkedIn. From tips to help you develop an appropriate individual profile to strategies on how to utilize LinkedIn to build your own brand, identify your company as an employer of choice, improve employee recognition and engagement, and develop a powerful professional network – and more! – this session will provide you with practical ideals you can immediately apply to leverage the power of LinkedIn to boost your professional profile.   

Who should attend?

  • HR professionals
  • Communication professionals
  • Professionals in all fields
  • Managers
  • Supervisors
  • Team leaders
  • Business owners

Why should you attend?

With hundreds of millions of users throughout the world, it’s no surprise that LinkedIn is considered to be the premier online destination for business and professional networking. The site is widely-known as a powerful resource for recruitment, but that is just the beginning of how LinkedIn can benefit professionals. It offers many benefits beyond looking for jobs or employees. LinkedIn is a powerful resource for professionals and businesses alike. 

Faculty - Ms.Mary G White

Mary Gormandy White is the Managing Director, and she provides management, leadership, employee, team, and HR training. Mary holds graduate and undergraduate degrees in Communication and her certifications include Senior Professional in Human Resources (SPHR), SHRM Senior Certified Professional (SHRM-SCP), and Everything DiSC® Certified Trainer/Accredited Workplace Facilitator.

Mary’s professional background includes extensive experience in management, HR, higher education, and writing/editing. She teaches online PHR, SPHR, aPHR, and SHRM certification prep courses and is a frequent keynote speaker at conferences and association meetings nationwide. She also provides content writing and test item development services and teaches Communication Studies at a community college. 


ComplianceIQ is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CPSM or SHRM-SCPSM. This program is valid for [1.5] PDCs for the SHRM-CPSM or SHRM-SCPSM. For more information about certification or recertification, please visit

HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®). Please make note of the activity ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at

Building Your Professional Profile on LinkedIn.pdf


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