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How to Maximize Your Employment Brand
- What is an employer brand?
- What is an EVP?
- What makes an employer brand great?
- Why use video to communicate an employer brand?
Overview of the webinar
According to Zippia, 69% of candidates would not accept a job offer from an employer they feel has a poor employer brand. Today’s job seeker will not seek opportunities from a company they feel will not treat them well. Therefore, it is important when you wish to hire top talent that you are telling them your story and why you have the best place to work. It’s not enough to give applicants just the job details. Candidates want more. They need to know what is in it for them. Text alone won’t sell your employer brand and EVP. You are not the only employer hiring; you have competition that also wants the best talent. What you need to do is show and tell your story. This is how you can drive recruitment success. There is no better way to demonstrate your employer brand than by using an employer brand video. Learn more in this presentation about why employer brand videos are critical to attracting the best candidates with real life case studies.
Who should attend?
- VP of Talent Acquisition
- Director of Talent Acquisition
- Chief Human Resources Officer
- Recruiting Managers
- HR Managers
- VP of Global Talent
Why should you attend?
According to Zippia, 69% of candidates would not accept a job offer from an employer they feel has a poor employer brand. Today’s job seeker will not seek opportunities from a company they feel will not treat them well. Therefore, it is important when you wish to hire top talent that you are telling them your story and why you have the best place to work. It’s not enough to give applicants just the job details. Candidates want more. They need to know what is in it for them. Text alone won’t sell your employer brand and EVP. You are not the only employer hiring; you have competition that also wants the best talent. What you need to do is show and tell your story. This is how you can drive recruitment success. There is no better way to demonstrate your employer brand than by using an employer brand video. Learn more in this presentation about why employer brand videos are critical to attracting the best candidates with real life case studies.
Faculty - Ms.Lindsay Stanton
Lindsay Stanton is President and Board Member for Digi-Me, a Video Technology Company for talent acquisition that helps organizations add new dimension to their job and employment brand messaging. In her time with the company, Lindsay has facilitated relationships with many partners, including the largest recruitment advertising agencies, global recruitment process outsourcers, and staffing firms. These partnerships magnify the organization’s reach into the Global Fortune 1000, providing an effective and innovative solution to the largest global employers, including FedEx, Enovis, and Mars.