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A recent Gallup study shows that only 27% of employees are likely to recommend their employer. When employees are not satisfied, not leaving positive reviews online, and not offering referrals for job vacancies, it makes the job recruiting more challenging and more costly. First, you want to attract the best talent for open positions, and second, you want to retain your talent. Apollo Technical states that every month, three to four and a half million American employees quit their jobs. Retention is not as difficult as it may seem, but it does require a cohesive effort from the entire organization. It begins and ends with two very important aspects of hiring and retaining: the candidate experience you give applicants and your employer brand message. Once you choose the right talent, the next step is creating an excellent onboarding experience. When beginning a new career, there are many details to understand and remember. Video is a perfect medium to help, as people who watch a video will remember 95% of the message compared to recalling only 10% from text only. On-demand video enables new hires to replay information at their own convenience, too. All of this can be achieved with automation and video. Including a short video that details the application process delivers a superior candidate experience. Clarity about your employer brand can be explained quickly and memorably with video.
In terms of a global reach, research shows that online videos can reach 92.3% of people around the world with Internet access. 90% of people enjoy watching videos on a mobile device. Part of this comes from today’s obsession with social media. 66% of users find short-form video to be the most compelling type of content when making a purchasing decision. This is no different than selecting the right employer.
Learn more in this presentation about these imperative topics and how incorporating video technology can help. You will also hear about real world case studies from global employers.
Gallup reveals that one of every two U.S. employees is open to leaving their employer. The stakes are high to find and retain top talent. Retention is not as difficult as it may seem, but it does require a cohesive effort from the entire organization. It begins and ends with two very important aspects of hiring and retaining: the candidate experience you give applicants and your employer brand message. Once you choose the right talent, the next step is creating an excellent onboarding experience. On-demand video enables new hires to replay information at their own convenience, too. All of this can be achieved with automation and video. Including a short video that details the application process delivers a superior candidate experience. Clarity about your employer brand can be explained quickly and memorably with video. Learn more in this presentation about these imperative topics and how incorporating video technology can help.
Lindsay Stanton is President and Board Member for Digi-Me, a Video Technology Company for talent acquisition that helps organizations add new dimension to their job and employment brand messaging. In her time with the company, Lindsay has facilitated relationships with many partners, including the largest recruitment advertising agencies, global recruitment process outsourcers, and staffing firms. These partnerships magnify the organization’s reach into the Global Fortune 1000, providing an effective and innovative solution to the largest global employers, including FedEx, Enovis, and Mars.