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Controller Roles in Turbulent Times: Running the Company with the numbers not by the numbers
- Controller’s expanded role in turbulent times
- Leadership tools & techniques
- How to become a trusted partner and an un-trusting official at the same time
- How to obsessively focus on customers, cost, and cash as key success factors
- How to manage and control the cash to cash cycle
- How to run the company with, and not by the numbers
- How to provide preferred financial information
- Key ratios and trends
- Use of rolling forecasts vs. traditional budgeting
- Essential elements of internal controls
Overview of the webinar
The turbulent ever-changing and technology-driven world of business requires changing and evolving roles for controllers. The focus is currently more on the soft side of the business, rather than accounting and reporting. It is more about people-pleasing than pencil-pushing. Studies have shown the controllers who want to rise in the ranks of CFO must learn to put down their pencils and master the soft skills. Controllers must become Strategic Partners, Value-Adding Decision Makers, Providers of Solutions, and Managers of Change. It is more a matter of running the company with the numbers, rather than by the numbers. This webinar looks at the changing role of controllers in the current turbulent business world. It bends the arch away from the recording and reporting of the past and looks to the future and the creating of relationships and effective leadership. This Webinar covers Controller Challenges and Concerns in a COVID-19 environment
The major focus will be on the qualities of an effective controller:
- Analysis of information
- Ability to communicate
- Company & industry knowledge
- Leadership skills
- Ability to provide cost-effective services
- Technical knowledge
Who should attend?
- Controllers
- Assistant Controllers
- Accounting & Finance Managers/Supervisors
- Assistant Controllers
- Any Financial or Accounting Professional seeking to become Controllers
- Any Financial professional seeking to understand the changing role of Controllers in chaotic times
- Any Non-Financial professionals seeking to understand the changing role of Controllers in changing and chaotic times
Why should you attend?
Our current business environment is chaotic and constantly changing due mainly to technology and other prevailing forces. Controllers are often too heavily focused on “numbers” and running the company by the numbers rather than with the numbers. Those seeking to become effective Controllers must move away from “pencil-pushing” and focus more on relationships and “people-pleasing”.This session focuses on the soft side of the business and how Controllers can become effective as strategic partners rather than mere super accountants as many do that are elevated to Controller positions from lesser finance or accounting positions.
Faculty - Mr.Carl Young
Carl Young is an Author, Speaker, Trainer, Consultant & Coach. He holds an MBA and completed graduate studies in Accounting and Taxations. He is a former CFO of a 275M High growth technology-based company. He has over 25 years of senior-level business management experience. He has over 25 years of training experience in finance, accounting and business management. Former CEO of his own small parts manufacturing company. Former Senior Financial Associate of a major consulting firm.
He is a member of the American Society of Corporate Controllers. Member of the Council of Experts of the investment firm Gerson & Lehrman. Member of the Society of Industry Leaders sponsored by Standard & Poors. Member of the National Association of Accountants.
An engaging & entertaining speaker and trainer who draws from his experiences as a former CFO to make relevant teaching points. Sessions are rich in content, lively, full of energy and include lots of audience interaction. He has branded himself Mr Simplicity. His goal is to make finance & accounting relevant to non-financial professionals with tools & techniques that are simple to understand and apply.