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Writing High-Impact Executive Summaries
- Four power points of executive summaries
- Revising and editing summaries based on the business context
- Hitting high notes through solid structure
- Getting to the point by eliminating verbiage
- Using lists to capture essential supporting ideas
Overview of the webinar
Discover the keys to guiding your managers, teammates, clients, and vendors through complex content clearly, succinctly, and powerfully. Attending this webinar will enable you to employ a practical process for creating and critiquing memorable, results-driven executive summaries. This interactive session will allow time to answer your questions about executive summary issues you encounter regularly. This webinar is for any managerial, administrative, or technical professional charged with writing summaries of lengthy reports, proposals, and white papers for their managers and steering committees at the highest level of their organizations.
Who should attend?
- Accounting Professionals
- Banking Managers
- Business Forecasters
- Economic Advisors
- Executive Consultants
- Information Technology Experts
- Pharmaceutical Representatives
- Retail Specialists
- Risk Analysts
Why should you attend?
Management demands that the executive summary live up to its name. So the expectation is clear: tell me as thoroughly as possible without wasting a word only the important information so I can decide on what you expect of me. Writing executive summaries requires the writer to fulfill two objectives: understand management’s objectives for reading the executive summary, and demonstrate content mastery of the original document by including and excluding information based on those reader’s objectives. Achieving these objectives means that executive summary writing is as much a reading assignment as it is a writing assignment; however, we read and write not for what interests us but for what interests the executive reading the summary.
When writing an executive summary of research findings, you have many choices because volumes of information about most topics inundate you in a content-crazed world. And when suggesting a course of action, you have many choices because management’s direction changes course rapidly in a volatile marketplace. For these reasons, we often ask, “What should go into an executive summary?” Many different employees summarize in writing. Some are account executives writing executive summaries of their own proposals for their clients; others are junior executives briefing management on an issue by compiling useful data from numerous reports; still others are administrative assistants writing executive summaries of articles or books to save their managers reading time. Regardless of your role, possessing the ability to summarize effectively can make a significant difference in your career.
Faculty - Mr.Philip Vassallo
Philip Vassallo, Ed.D., has designed, delivered, and supervised communication training programs for more than 20,000 executive, managerial, supervisory, administrative, and technical professionals internationally over the past three decades. He is the author of the books How to Write Fast Under Pressure, The Art of E-Mail Writing, and The Art of On-the-Job Writing. He has edited major reports for the US government, City of New York, and the corporate world. He also writes the blog Words on the Line, which offers practical tips for developing writers. Dr. Vassallo has taught internationally, currently as a faculty member of the Beijing International MBA program.