A study by the College Board’s National Commission on Writing concludes that a third of employees in the United States blue-chip companies write poorly, causing corporations to spend as much as $3.1 billion annually on remedial training. This problem is especially significant as the flattening of the global marketplace has increasingly burdened financial professionals to write high-profile, complex documents for diverse audiences on the fly. They often perform this essential work in diverse locations, such as commuter trains, hotel lobbies and conference rooms; during fast-paced, noisy business meetings and under exceedingly tight time pressures. While many financial professionals benefit from using templates when developing major documents, circumstances often demand they think on their feet by either adapting the template to the situation or abandoning it for an alternative method.
As a result of these demands, writers ranging from tax consultants and investment risk analysts to equity research reporters and sales forecasters, need a toolbox of memorable and practical strategies, techniques and tips that will guide them through the writing process. This webinar includes the key principles of focused, high-impact writing regardless of the financial document. Working through the phases of revising (ideas), editing (expression) and proofreading (overlooked errors), this session looks at the rewriting process from levels:
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the document level of purposefulness;
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the paragraph level of emphasis, unity, coherence and visual appeal;
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the sentence level of impact, clarity, conciseness, consistency, and correctness; and
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the word level of diction.
This systematic, top-down approach will prove invaluable when applying the webinar principles to their unique business-writing situations.