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Personal VS. Professional Brand
- Identifying your brand
- Developing your brand
- Promoting your brand
Overview of the webinar
In an age where personal branding has become integral to career advancement, understanding the distinction between personal and professional personas is essential for success.
Throughout the program, participants embark on a journey of self-discovery, examining their values, passions, and unique strengths to craft an authentic personal brand. They delve into the nuances of personal identity, exploring how to align their professional image with their true selves while maintaining integrity and authenticity.
This course equips participants with practical strategies for building a strong professional brand that resonates with their target audience. From leveraging social media and digital platforms to refining their elevator pitch and networking skills, attendees learn how to effectively communicate their value proposition and differentiate themselves in the competitive job market.
Additionally, the course addresses the potential challenges and pitfalls of personal branding, including the risks of over-curating or misrepresenting oneself. Through case studies and interactive discussions, participants gain valuable insights into navigating ethical dilemmas and maintaining credibility in the digital age.
By the end of the program, participants emerge with a deeper understanding of the intersection between personal and professional branding, equipped with the tools and confidence to cultivate an authentic, compelling brand identity that reflects their true selves while advancing their career goals.
Whether aspiring professionals, seasoned executives, or entrepreneurs, attendees will gain invaluable insights into harnessing the power of personal branding to achieve professional success and fulfillment.
Who should attend?
- VP of Talent Acquisition
- Director of Talent Acquisition
- Chief Human Resources Officer
- Human Resource Managers
- Payroll and HR Management and Staff
- HR Compliance Personnel
- Recruiting Managers
- HR Managers
- HR professionals
- VP of Global Talent
Why should you attend?
The "Personal vs. Personal Brand" course offers individuals a unique opportunity to navigate the intricate balance between authenticity and professional image in today's competitive landscape. In an era where personal branding has become increasingly important, understanding the distinction between one's genuine self and their curated professional persona is crucial for career success.
This course provides participants with insights into how to build an authentic personal brand that aligns with their values, passions, and professional goals while maintaining integrity and authenticity. Attendees will explore strategies for effectively communicating their unique strengths and expertise, leveraging digital platforms, and building a compelling narrative that resonates with their target audience.
Moreover, by examining real-life case studies and examples, participants will gain valuable insights into the potential pitfalls of personal branding, including the risks of inauthenticity and the importance of transparency.
Faculty - Ms.Edi Hayes, MHRM, SHRM-CP
Edi is a Career & Empowerment Consultant and the proud Founder of Her Career Café — a company thoughtfully created to protect a space for Black Women to elevate their confidence, career, and compensation with direct coaching.
And broadly, leading organizations in the advancement of their workforce through the integration of people development, executive coaching, and diversity principles.
With an impressive 18 years of experience in Human Resources, Edi has become a recognized authority in Diversity & Inclusion, Talent Development and Acquisition, lending her expertise as a career coach, speaker, facilitator, and course instructor for organizations, in higher education and with individual professionals. (Mercer, Women of Project Management, myCPE, Temple Fit Health, Morehouse College, Oklahoma State University, Tallahassee Technical College, University of Georgia and many more.)