The Demand-Driven Adaptive Enterprise model is a management and operational model designed to enable enterprises to adapt to complex and volatile environments. The model utilizes a constant system of innovation and feedback between three primary components; a Demand Driven Operating Model, Demand Driven S&OP and Adaptive S&OP. A Demand-Driven Adaptive Enterprise focuses on the protection and promotion of the flow of relevant information and materials across the strategic (annual, quarterly, and monthly) tactical and operational (hourly, daily, and weekly) relevant ranges in order to drive sustained return on equity performance.

Despite spending enormous sums on technology and improvement methods, most businesses are under siege. The inability to drive adaptation to an increasingly more volatile, uncertain, complex, and ambiguous (“VUCA”) set of circumstances has resulted in an unprecedented rate of failure across organizations of all shapes and sizes. Worse yet, the necessary component to break the cycle is being distorted by antiquated models, methods, rules, and tools held over from decades past. The industry is stuck in a rut, and that rut is getting deeper and deeper.

Where does common sense turn into common nonsense in organizations? Today, companies lack an effective framework to consistently apply and integrate common sense principles at ALL levels (strategic, tactical, and operational).