We’ll examine case studies of reputation management and mismanagement. You will learn best practices to protect and enhance your brand. Will examine the pros and cons of reputation management services and how to select one if you choose to go that route. The reasons it is vital that you actively monitor what is being said about your business, who is saying it and where it is being said will be detailed.
The importance of reacting both rapidly and effectively will be explained. Plans and procedures to prevent reputation disasters and react when they happen will be outlined. Social media policies for employees will be covered. You’ll learn tips and tactics to mitigate the harm caused by negative reviews on Yelp!, Angie’s List, Glassdoor and other review sites.