The Millennial Workforce: How Smart Companies Engage and Tap Their Entrepreneurial Energy

Duration 60 Mins
Level Intermediate
Webinar ID IQW19B0206

The focus of this webinar is to help create the entrepreneurial spirit in both large and small companies and to help managers foster employee engagement, innovation and retention. The learning objectives are:

  • Define engagement and identify the three types of employees
  • Recognize the myths and the realities of the millennial workforce
  • Discover why millennials are great candidates for intrapreneurship 
  • Review examples of intrapreneurship in large, medium and small size companies 
  • Recognize the type of culture that encourages innovation and intrapreneurship
  • Discover why the manager is the key for employee engagement, innovation and retention
  • Review five management techniques that will lead to better communication and results with millennials

Overview of the webinar

“The future belongs to individuals and companies who embrace the entrepreneurial spirit, whether that is inside or outside a company. The fundamental question is what is going to have people get motivated and inspired to make their highest contribution? What is going to get them fired up to do what they came here to do?” From “The Rise of the Intrapreneur”, Fast Company. As a company grows it naturally becomes more bureaucratic. For employees who are highly motivated, resourceful, and self-reliant –especially the millennial generation - a bureaucratic environment can be stifling.This can result in your key talent moving on to greener pastures. To prevent this brain drain, companies are creating a culture that allow for the entrepreneurial and innovative spirit within their existing business operations.They are also developing managers with an awareness of the similarities and differences between generations and how the various age groups prefer to be engaged. Smart companies are now stepping up their game with their managers and team leaders on how to attract, motivate and retain the Millennial generation. The focus of this webinar is to help companies create an entrepreneurial culture and to helps managers engage their millennial workers and tap into their innovative spirit. 

Who should attend?

  • CEO’s
  • COO’s
  • VP of Human Resources
  • Chief Learning Officer
  • Project Managers
  • Directors
  • Operation Managers and Supervisors
  • Team Leaders
  • Human Resources Professionals
  • Business Development Professionals
  • Business development Managers and Supervisors
  • Marketing Professionals
  • Marketing Managers and Supervisors
  • Sales Managers
  • Sales Account Representatives
  • Accounting Managers and Supervisors
  • Accounting Professionals
  • Finance Managers and Supervisors
  • Virtual Teams
  • Technology Teams

Why should you attend?

The Deloitte Millennial Survey released in January 2014 found that 70% of millennials see themselves working independently at some point rather than being employed within a traditional organizational structure. The study also pointed out that millennials will become 36% of the American workforce by next year and 46% by 2020. It also found that the top reason why millennials leave their companies after two years is because of a lack of career opportunities. A big reason for that is that millennials want things companies aren’t currently giving them: autonomy, creativity meaning and making an impact. The answer to solving this engagement and retention problem is intrapreneurship: a set of management practices that allow employees to work within a company in an entrepreneurial capacity focusing their energy and passion on creating new products and services; expanding your brand into different markets; or improving existing processes to be more customer friendly. Therefore, if all managers, especially those who have or will have supervisory responsibilities, can better understand the millennials and how to engage them, they would then be better able to harness their talents and enthusiasm to help their company be more innovative and more competitive.


Faculty - Ms. Marcia Zidle

Marcia Zidle is a board certified executive coach, business management consultant and keynote speaker, who helps entrepreneurial ventures; small to medium size enterprises and professional firms to leverage their leadership and human capital assets. 
She has 25 years of management, business consulting and international experience in a variety of industries including health care, financial services, oil and gas, manufacturing, insurance, pharmaceuticals, hospitality, government and nonprofits. She brings an expertise in social and emotional intelligence; executive and team leadership; employee engagement and innovation;  personal and organizational change management.
Marcia is also the host of The Business Edge, a weekly internet radio show on the business channel of Voice America Media giving practical advice to CEO’s, company owners and executive teams that are planning or are in the midst of, ambitious growth and change.

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