This webinar provides an overview of core privacy requirements of HIPAA, the basics of which should be well-known and practiced by all health care practitioners. Then, the subject moves to the social media activities of health care practitioners, which can include their own social media or the social media of others, such as a hospital or health care facility’s official social media.
This webinar thus provides a brief summary of those basic HIPAA privacy protections then goes into detail on the many ways a health care provider may run afoul of the privacy exceptions via the use of social media. While not every kind of social media can be covered, the basic principles that words and photographs on any publicly accessible internet forum constitutes a social media danger subject to a breach.
This privacy breach may occur both when a heath care practitioner initiates a social media comment and when the practitioner responds to a social media statement. It is common now for websites to rate health care practitioners and to allow the posting of individual reviews and even responses by the health care practitioner. A common pitfall is where current or former patient rates doctors on health care practitioner rating websites thus engendering a response and practically inviting a HIPAA violation by making any response at all.
How does one respond and not violate the law? Can the doctor’s informed consent or practice policy documentation with the patient cover this and prevent the patient from speaking out on social media about the doctor? Is such a contract enforceable? What about a patient’s freedom of speech?
This webinar will also cover examples of state laws that apply to licensed health care professionals that mandate confidentiality and will further examine how health care professionals licenses can be suspended or revoked for privacy violations in the course of using social media. Finally, take a look at how employment rules of the health care facility may impact the use of social media by the health care practitioner.