LinkedIn® has been around since 2003 and continues to grow in both popularity and business value. Today LinkedIn with over 560 million members, is owned by Microsoft Corporation and is poised to become an integral component of many Microsoft business systems. The acquisition of LinkedIn by Microsoft is considered a great opportunity for LinkedIn to become an even more powerful business application that can provide value for small businesses as well as enterprise organizations.
LinkedIn is a business tool, not just a social media site. The focus of LinkedIn is business professional networking, research and knowledge through the LinkedIn Publishing system. The ability to find people and organizations globally, across dozens of industries, rivals business tools like Hoovers, Reference USA and Dun and Bradstreet in many ways. The added advantage of being able to see how we are connected to these people and organizations, as well as to connect directly to them makes LinkedIn a very powerful business tool.
With a well built LinkedIn Profile and a growing network of relevant LinkedIn Connections. LinkedIn Members can begin the process of building a professional reputation on LinkedIn. This professional reputation is amplified by the content the LinkedIn Member shares and engages on within LinkedIn. Using LinkedIn to become trusted and respected within your LinkedIn Network is an important best practice that can open doors and initiate conversations which can help you achieve your business and even career goals while using LinkedIn as a business tool.
This session will help the attendees understand how to build their professional reputation while using LinkedIn.